Birmingham sneaker store Size? moved the launch of a new Nike trainer online – after canceling the in-store event at the last minute as dozens showed up to queue.
The Nike Dunk Low ‘Marina Blue’ was expected to release this morning (Thursday February 3) and the store was to sell the shoe on a first-come, first-served (FCFS) basis at the Lower Temple Street store.
But after dozens of people joined the queue on Thursday morning hoping to get their hands on the sneakers, the store refused to open the doors as more than nine people showed up.
Read more: Birmingham Nike trainer launch canceled due to more than nine people queuing – and fight breaks out
It was revealed that only nine pairs of trainers were available – and the store refused to open unless the queue was reduced.
The launch of the Nike Dunk Low “Marina Blue” was then canceled minutes after the store was scheduled to open – and a fight broke out outside the store between people waiting in line.
The police have been called and it is believed that someone has been arrested.
Read more: Shoppers react to ’embarrassing’ and ‘chaotic’ handling of Nike trainer launch at Birmingham store
Some people had arrived as early as 6am today to queue for shoes – but were told around 9.30am there were only nine pairs available.
Cut? they later took to their Instagram account condemning people who couldn’t queue “in a sensible way”.
When staff were approached by the BirminghamLive reporter at the scene, they said police advised them not to comment.
The message read: “Due to the fact that people cannot reasonably wait in line, this launch has been cancelled.
Read more: A fight breaks out outside the Nike store in Birmingham after the launch was canceled
“It was a trial run to see if we would be able to release more stock on a first come, first come basis and after today nothing more will be done.
“Apologies to those who were able to queue properly and saw this opportunity wasted by those who were unable to follow the simple instructions.”
The store then announced that the launch was now taking place online – as they were giving people the option to purchase any of nine pairs via social media.
Cut? said: “To avoid long lines and ensure the health and safety of all our customers for your opportunity to purchase the Nike Dunk Low ‘Marina Blue’
“To enter, you must:
* Follow us @size_b2_birmingham.
* Have your profile open and not private
* Comment your UK size and full name
* One registration per person, multiple registrations will be canceled
* This will close at 11 a.m.
*Winners will be contacted by the end of today
* Collection date today and tomorrow
* You must have your winning dm, no screenshots will be accepted
“Size range 7-11 including half sizes
“Thanks and good luck.”
Read more: Nike trainers will go on sale in Birmingham and customers should expect queues
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